Last Updated: April 2026
Last Updated: December 29, 2025
Hello! At YumFresh, we know that when you order fresh fish, chicken, or meat from us, you’re trusting us with more than just your dinner—you’re trusting us with your personal information. We take that trust seriously.
This page explains exactly how we handle your data when you use our app, website, or reach out to us on WhatsApp.
We try to keep things simple. To get your order from our facility to your doorstep, we collect:
The Basics: Your name, phone number, and email so we can send you receipts and delivery updates.
Your Location: We need your delivery address and GPS location to make sure our delivery partners can find you quickly (especially important for keeping your meat and fish fresh!).
Order History: We keep a record of what you’ve bought before. This helps us suggest your favorite cuts and manage our stock better.
Support Chats: If you message us about an order or share a photo of a product for a refund, we save that conversation to make sure we resolve your issue properly.
A note on payments: We use secure, industry-leading payment gateways. Because your financial safety is a priority, YumFresh never sees or stores your credit card or bank details.
We don't just collect data for the sake of it. We use it to:
Deliver the Goods: Our drivers need to know where you are.
Keep You Posted: We’ll send you a WhatsApp or SMS when your order is out for delivery.
Make YumFresh Better: If we see that a certain neighborhood loves Hilsa, we make sure we have more in stock for them!
Safety First: To prevent fraud and keep our platform secure for everyone.
We are in the business of selling fresh food, not your data. We never sell your info to third parties. We only share it with people who help us serve you:
Delivery Partners: They get your name, phone, and address to find your home.
Payment Processors: To make sure your transaction goes through safely.
Legal Authorities: Only if we are absolutely required by Indian law (like the DPDPA 2023) to do so.
We don’t keep your data forever. We hold onto it as long as you have an account with us. If you haven't ordered in a long time (usually 3 years), or if you ask us to delete your account, we’ll scrub your personal details from our system, keeping only what we legally need for tax and audit purposes.
Under India's new data laws, you have the right to:
Ask for a copy of the data we have on you.
Fix any mistakes in your profile.
Ask us to delete your account entirely.
Tell us to stop sending you promotional WhatsApp messages.
If you want to do any of this, just email our team at privacy@yumfresh.in.
We use SSL encryption (look for the padlock in your browser) and secure servers to keep your info safe. While no one can promise 100% security on the internet, we work hard every day to stay ahead of any threats.
If you have a concern or feel your data wasn't handled right, please reach out to our Grievance Officer:
Attn: Sumanta Kumar Das
Address: 30/5/1 Durgabati Colony, Durga Apartment, Kolkata - 700 055
Email: grievances@yumfresh.in
Phone: +91-9163309026
Physical office address in Kolkata: 30/5/1 Durgabati Colony, Durga Apartment, Kolkata - 700 055